Our services
WEBSITE BUILD/ADMINISTRATION
With over 20 years of experience in building websites, I’ve seen many trends come and go, but one thing has stayed consistent. Your business website is the central hub for your marketing messages.
Everything you do should drive people to your website. Once they are there, you need to get them to take the next step—buying your product or service or staying connected to you via email or social media.
Website builds always proceed the same way.
Digital Audit of your online properties (website, social channels, email, etc.)
Defining your message, call-to-actions, and your Key Performance Indicators to measure
Picking the web platform that works for you and your budget
Creating all the assets the website requires (videos, images, copy, etc.) and adding search engine optimization to be found
Build and test
Set up analytics to measure your Key Performance Indicators
Launch
Reach out to us to get help with your website needs.
SEARCH ENGINE OPTIMIZATION
What’s the use of building a website if it is never found? Search Engine Optimization helps search engines find and index the website for the search terms that your target audience uses to find your products and services - this is even more important locally.
Our process is simple yet highly effective. We use several proprietary tools and search engines to produce 20-30 terms for which we want your website to be found. Once we have those, we use those words conversationally in the website’s copy and blog posts.
Reach out to us to get help with your SEO.
SEARCH ENGINE MARKETING
You can’t always guarantee that your website will be found for competitive search terms, even when you have done your due diligence with Search Engine Optimization. The only way to make sure your website has a fighting chance against your competitors is to utilize Search Engine Marketing.
Search Engine Marketing helps you compete against all the other websites for those competitive terms but it’s not as easy and definitely not as afforable as it used to be. That’s why you need a marketing expert who has had years of working with Google Ads. Knowing how to set up your audience, tying it to your Google Analytics for proper tracking and making sure you set your budget and times correctly will help save you money and reach your market.
Reach out to us to get help with your search engine marketing needs.
EMAIL MARKETING
Email is still a powerhouse. It’s still effective. It still shows up in people’s inboxes (which they continue to check). It still has a strong call to action. And it’s affordable with great metrics, so you know how to adjust.
We are a big believer in building your email lists, especially in this age of social media where the platforms can control your reach. Email doesn’t have those kinds of metrics because you know it will get to their inbox if you are providing relevant information to them.
If you are consistent, relevant, and interesting, your emails will be seen, shared, and saved.
Reach out to us to get help with your email marketing needs.
VIDEO PRODUCTION
Video is now the main way to communicate on social media and garners twelve times the views and shares on most platforms. Several new platforms are only video, as we’ve seen with TikTok.
But video production is not the same. Companies are no longer required to hire complete video crews with writers, cast, expensive video equipment, and endless hours of video editing time. These videos usually don’t do well on social media because people don’t believe that they are authentic and are usually not that entertaining.
Creating videos for social media channels and websites usually only requires a great idea, a smartphone, and a little bit of editing time within the social media app itself. But while these skills are easy to come by, being fun and authentic while staying on message is usually more difficult to attain.
Having a trained marketing editor can help you create quick videos about your business for use on your business’s social media channels.
Reach out to us to get help with your video production needs.
SOCIAL MEDIA STRATEGY
Social media is easy to set up, start, and maintain if you have a strategy behind it. If not, you can start it, but you probably won’t know how to attract followers or create the constant creative content that you need to feed it.
Social media is also not controlled by you - the platforms tend to constantly tweak the algorithm and can shut you down for any reason they want. That’s why you should have a strategy on how to move those people from social media to your website and into your Customer Relationship Management software and email system. This way you won’t lose them if your channels get changed.
Reach out to us to get help with your social media needs.
