Are Google Reviews helpful for local business search?
Yes, Google Reviews are extremely helpful for Lexington local business search. In fact, they're one of the most important factors for both customers and search engines. Here's why:
They imply trust: Positive reviews build trust and credibility with potential customers because people are more likely to choose a business with a history of happy customers that the owners have responded to. You should thank customers for the review. Studies show that 98% of people read reviews before going to a local business. They are also more than likely going to look at the negative reviews as well to consider why they were given and if it will matter to them.
Local search engine optimization: Google uses reviews as a factor in how they rank local businesses in search results. The more and the better reviews you have, the higher you're likely to rank for searches related to your business.
It benefits you as well with Customer Insights: Reviews can provide valuable feedback on how you're doing as a business. You can see what customers liked and what they didn't, which can help you improve your offerings.
