Ten Steps To Building A Local Website For Lexington, SC Area
As a local Lexington marketing expert, what would I ask you to get together if I was building a website for you.
To ensure this website would appear in local business searches, I would focus on creating a website that highlights your local location along with the problem that your business solves.
Here's what they might include:
1. Clear Branding & Messaging
Logo & Tagline: Instantly recognizable logo and a catchy tagline that reflects the business's mission to solve the customer's problem.
About Us Page: Share the business's story, values, and local roots to build trust and connection.
High-Quality Images: Showcase products, services, staff, and the local area.
2. Contact Information (Prominently Displayed)
Address: Physical location with a map integration (Google Business Profiles power Google Maps).
Phone Number: Click-to-call functionality for mobile users and text messaging.
Email/Contact Form: Easy-to-use form for inquiries.
Business Hours: Keep this updated, especially during holidays or special events.
3. Local SEO Optimization
Location-Specific Keywords: Mention the town/city and surrounding areas in page titles, headings, and meta descriptions.
Google My Business Integration: Link to and embed Google reviews.
Schema Markup: Structured data to help search engines understand the business info.
4. Products & Services
Detailed Descriptions: Clear, concise and compelling descriptions of your solutions.
Pricing (if applicable): Transparent pricing or at least a starting point.
Photos/Videos: Visuals of products, services-in-action, or behind-the-scenes.
5. Testimonials & Reviews
Customer Testimonials: Highlight positive feedback from local customers.
Review Links: Encourage visitors to leave reviews on Google, Yelp, or Facebook.
6. Call-to-Action (CTA)
Contact Us: Direct connection to a local person for immediate response.
Promotions/Special Offers: Highlight current deals or events.
Newsletter Signup: Collect emails for updates or promotions.
Book/Buy Now Buttons: Easy access to services or products.
7. Blog or News Section
Local Content: Write about community events, tips related to the industry, or business updates.
SEO Boost: Regularly updated content improves search rankings.
8. Social Media Integration
Links to Profiles: Facebook, Instagram, LinkedIn, etc.
9. Events & Community Involvement
Local Partnerships: Mention collaborations with other local businesses.
Upcoming Events: Promote any events the business is hosting or participating in.
10. Mobile-Friendly & Fast Loading
Responsive Design: Ensure the site looks good on all devices.
Fast Loading Times: Optimize images and code to keep the site quick.
If you would like help building a website for your business or if you don't think your website is bringing in business, I'm happy to help. Just reach out at don.schindler@gmail.com or call 574-387-1688.
